Communications

Research

New report reveals critical turning point in student attendance patterns

The study conducted by SchoolStatus explored which attendance interventions work best and why conventional approaches to family engagement may be backfiring.

Research

Report studies growth of AI in school communications, and offers guidelines for responsible use

While many report increased efficiency and clarity, concerns remain around data privacy, misinformation and overreliance on automation.

Op-ed

How a unified communications platform boosted our district's reach to 98% of families

We needed a solution that could streamline communication, automatically support multilingual families, and empower every staff member to reach parents with ease.

Op-ed

K-12 leaders face an uncertain future. Here’s how to navigate in a time of chaos

Communicate clearly, stay true to your mission, and find resources that can provide more flexibility.

Communications

NSPRA honors 2025 trailblazers in school communication

The association recognized Superintendent Mark Bedell and others for their innovative approaches to public outreach.

Research

From crisis to connection: New report shows school districts are reshaping communication strategies in a post-pandemic world

School and district leaders are shifting focus to community engagement, expanding communications teams, and strengthening connections with families.

Leadership

How district leaders are strengthening school-community connections

Establishing strong community engagement is vital to the success of a school system. Here are 8 ideas from K12 leaders.

Leadership

One lesson from HISD’s massive bond failure: Don't ignore community engagement.

“You don't listen to us.” Voting against the $4.4 billion proposal became an opportunity for many in the community to express distrust of Houston Superintendent Mike Miles’ aggressive reforms and gruff leadership style.

Operations

Philly school closures to be shaped by community voices, district says

Unlike the last time the district closed schools, officials say this time, they want parents, students, and neighbors to help shape the decision-making from the beginning.

Operations

Resource Page: Emergency operations planning tools and strategies for K12 district leaders

The federal government provides a number of free resources to help district leaders plan for various types of emergencies in school communities.

Strategic Planning

Chicago Board of Education adopts new 5-year plan prioritizing neighborhood public schools

The plan's priorities and goals include reducing chronic absenteeism, increasing reading and math scores and reducing teacher vacancies. It also seeks to increase support and funding for neighborhood schools, where enrollment has declined.

Retention

New report and toolkit offer strategies for district leaders to address chronic absenteeism

Positive messaging and communication from teachers were found to be most effective when it comes to parent engagement.

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