Leading a school system is a complex and demanding responsibility, and K-12 education is constantly evolving. District leaders need to learn on the job today more than ever, drawing on insights from their colleagues, researchers, and experts in the field. Â
Providing insights that improve outcomes is the mission of DATIA K12.Â
In 2024, a group of experienced veterans of education and digital media saw an opportunity to do something different than other publications.Â
DATIA K12 goes beyond just covering news, announcements, or rankings to inform, inspire, and equip K-12 leaders with strategic insights, unique perspectives, ideas, and research.Â
DATIA is the fusion of data and media.Â
Our Team
Kurt Dyrli
Editorial Director
[email protected]Â
Kurt has been a writer, editor, and content marketer covering the field of K-12 education leadership and education technology for 18 years at District Administration, as well as University Business. During that time, he has served as products and technology editor, senior writer, and content marketing editor creating content and consulting with clients seeking to reach and engage with the K-12 market.Â
Jim Callan
Founder & CEO
[email protected]
Jim has had a remarkable 35-year career in B2B media. His expertise spans executive management and sales leadership, and he has a track record of innovation. With a passion for data intelligence, leveraging research, data, and AI, DATIA K12 crafts insights-driven content empowering school district leaders to improve outcomes. Jim's strategic insight and extensive background position DATIA K12 at the forefront of lead intelligence and advancements in demand generation.
Steve Bevilacqua
Vice President of Sales
[email protected]
Steve has been a sales and strategic partnerships leader in K-12 for eight years, prior to which he was an Editorial Director for 11 years. Steve has led and managed event sponsorship relationships for large scale national conferences as well as intimate hosted buyer events, guiding clients to meaningfully engage with their target audiences.
Rachel Davis
Vice President of Sales
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Rachel has over 25 years of experience in media sales and marketing in education with a track record of high performance, using her expertise and knowledge of the market to help clients meet their goals through collaborative partnerships and innovative marketing strategies.
Amy Metcalfe
Senior Director, Marketing & Operations
[email protected]Â
Amy has 25 years of experience in marketing and sales enablement, and is an enthusiastic marketer driven to initiate, develop, manage and optimize sales and marketing programs. Amy is responsible for working cross-functionally to implement strategic brand direction from conception to fruition, building timelines, driving creative campaigns, and measuring results to elevate the brand of DATIA K12.