Lead generation efforts often have limitations. The solution: Lead intelligence
Most traditional education media brands offer limited lead generation capabilities. Often, they rely on outdated databases that don’t account for continual turnover in school districts, lack customer consultation on the quality of content and promotional strategy, and ultimately deliver leads with no contextual awareness.Â
Lead intelligence provides powerful intent data from multiple sources to enable solution providers to differentiate between which prospects are marketing qualified leads (MQLs) that should be nurtured through ongoing marketing efforts, and which prospects are sales qualified leads (SQLs) who are exhibiting intent-to-buy behavior.
DATIA K12 offers a portfolio of tools and platforms to help you engage with education decision-makers to drive intelligent leads as well as thought leadership and branding solutions to maximize brand exposure. Â
- Account-Based Marketing with Intent (ABMi): Comprehensive engagement campaigns providing rich data about your targeted audience
- Targeted Guaranteed Lead programs: Build thought leadership and brand recognition
- Web Seminars with Guaranteed Leads: Targeted promotion of on-demand presentations
- Newsletter and Website Advertising: High-visibility banners and native ads
- Targeted Email Campaigns: Access and engage the largest curated audience of K12 leaders
- Persona-Based Ad Targeting: Pinpoint prospects through programmatic and social adsÂÂÂÂÂÂÂÂÂÂ
Contact us to learn more about how DATIA K12 solutions can align with your marketing goals. We look forward to partnering with you.
| (Companies A-L) Rachel Davis Vice President of Sales [email protected] 678.521.7584 | (Companies M-Z) Steve Bevilacqua Vice President of Sales [email protected] 561.523.3820 |